Behind the big game: Super Bowl LVIII ad performance unveiled
Tue, Feb 13, 2024 1:01 PM EST{LOCAL_TZ}
Summary
Amid the roar of Super Bowl excitement, brands find themselves dealing with everything from the rise of ad noise to the fragmentation of audiences across diverse platforms. With competition for consumer attention at an all-time high, every second counts, and every ad message competes for its moment in the spotlight.
How can advertisers optimize effectiveness?
In this webcast, Maria Rondon, director of brand insights, cookies, at Mondelēz International, will reveal how Oreo—the biggest cookie brand in the world—plans to own the next month and ensure success on Super Bowl Sunday. From pre-market video ad testing and benchmarking to leveraging competitive insights and emotional measurement, Maria will break down the data-driven approach that makes Oreo stand out on the Big Game stage.
Additionally, hear from iSpot Founder and CEO Sean Muller and Chief of Insights Peter Daboll as they dive into the dynamic world of Super Bowl advertising and unveil the strategies that enable advertisers to break through the noise, keep track of fragmented audiences and leave a lasting impact on consumers.
Don't miss this opportunity to gain insider knowledge from industry leaders, and your free access to iSpot’s Super Bowl VIP Ad Center and Super Bowl LVIII Final Report.
Privacy Policy
Speakers
Maria Rondon
Director of Brand Insights, Cookies, Mondelēz International
Maria Rondon is the director of brand insights for cookies leading iconic brands like OREO, Chips Ahoy! and belVita breakfast biscuits. She has spent the last 13 years in the CPG industry working for leading companies such as Unilever and L’OREAL. Her experience and passion spans across consumer/shopper insights, sales, and marketing. She specially enjoys driving brand strategy through the lens of deep consumer insights and understanding of the growth consumer. Personally, Rondon enjoys international travel and spending time with her husband and dalmatian, Khal (yes, that is a reference to Game Of Thrones!). Favorite Mondelēz snack is a close call between OREO Cakesters and Chips Ahoy! Hershey’s chocolate chip cookies.
Sean Muller
Founder and CEO, iSpot.tv
Sean Muller is the founder and CEO of iSpot.tv, the leading TV measurement company trusted by hundreds of top brands, agencies and publishers. Muller also serves on the board of TVision, the innovative audience panel technology company iSpot has invested in. Prior to iSpot, Muller founded or served as a key executive in multiple ventures, including Demand Media. He holds a bachelor's degree and MBA from the University of Washington and resides in Bellevue, WA with his wife and two boys.
Peter Daboll
Chief of Strategy and Insights, iSpot.tv
Peter Daboll joins iSpot as chief of insights with more than 30 years of experience in the science and business of advertising effectiveness. As the former CEO of Ace Metrix, Daboll led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Recently he pioneered groundbreaking semantic analysis using NLP and AI to measure the emotional and cultural impact of video advertising. Previous to Ace Metrix, he was also the CEO of Bunchball, chief of insights at Yahoo!, and president and CEO of comScore Media Metrix.
Already Registered? Log In Now
Email:
Complete this form to enter the webcast.
(* indicates required field)
First Name*:
Last Name*:
Title*:
Company*:
Email*:
State*:
--
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Country*:
--
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia, Plurinational State of
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo, The Democratic Republic of the
Cook Islands
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See (Vatican City State)
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran, Islamic Republic of
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macao
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia, Republic of
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory, Occupied
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Réunion
Romania
Russian Federation
Rwanda
Saint Barthélemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French Part)
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch Part)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
Timor-leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States Minor Outlying Islands
United States of America
Uruguay
Uzbekistan
Vanuatu
Venezuela, Bolivarian Republic of
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
iSpot.tv may contact me about other events, solutions, products or services that may be of interest to me. I can opt out at any time by clicking 'Unsubscribe' in event emails and more information can be found in the privacy policy below.
By registering for this webcast, you are opting in and agreeing to share your contact information with our content partner iSpot.tv who may occasionally send you information on content similar to the webcast. You may unsubscribe or change your email preferences through links in emails you receive. For more information, see Ad Age’s
Privacy Policy
.
FAQs and System Test
Outlook ❯
Google ❯