Behind the big game: Super Bowl LVIII ad performance unveiled

Tue, Feb 13, 2024 1:01 PM EST{LOCAL_TZ}



Summary

Amid the roar of Super Bowl excitement, brands find themselves dealing with everything from the rise of ad noise to the fragmentation of audiences across diverse platforms. With competition for consumer attention at an all-time high, every second counts, and every ad message competes for its moment in the spotlight. 

How can advertisers optimize effectiveness?
 
In this webcast, Maria Rondon, director of brand insights, cookies, at Mondelēz International, will reveal how Oreo—the biggest cookie brand in the world—plans to own the next month and ensure success on Super Bowl Sunday. From pre-market video ad testing and benchmarking to leveraging competitive insights and emotional measurement, Maria will break down the data-driven approach that makes Oreo stand out on the Big Game stage.


Additionally, hear from iSpot Founder and CEO Sean Muller and Chief of Insights Peter Daboll as they dive into the dynamic world of Super Bowl advertising and unveil the strategies that enable advertisers to break through the noise, keep track of fragmented audiences and leave a lasting impact on consumers.

Don't miss this opportunity to gain insider knowledge from industry leaders, and your free access to iSpot’s Super Bowl VIP Ad Center and Super Bowl LVIII Final Report.

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Speakers
Maria Rondon
Maria Rondon
Director of Brand Insights, Cookies, Mondelēz International
Maria Rondon is the director of brand insights for cookies leading iconic brands like OREO, Chips Ahoy! and belVita breakfast biscuits. She has spent the last 13 years in the CPG industry working for leading companies such as Unilever and L’OREAL. Her experience and passion spans across consumer/shopper insights, sales, and marketing. She specially enjoys driving brand strategy through the lens of deep consumer insights and understanding of the growth consumer. Personally, Rondon enjoys international travel and spending time with her husband and dalmatian, Khal (yes, that is a reference to Game Of Thrones!). Favorite Mondelēz snack is a close call between OREO Cakesters and Chips Ahoy! Hershey’s chocolate chip cookies.
Sean Muller
Sean Muller
Founder and CEO, iSpot.tv
Sean Muller is the founder and CEO of iSpot.tv, the leading TV measurement company trusted by hundreds of top brands, agencies and publishers. Muller also serves on the board of TVision, the innovative audience panel technology company iSpot has invested in. Prior to iSpot, Muller founded or served as a key executive in multiple ventures, including Demand Media. He holds a bachelor's degree and MBA from the University of Washington and resides in Bellevue, WA with his wife and two boys.
Peter Daboll
Peter Daboll
Chief of Strategy and Insights, iSpot.tv
Peter Daboll joins iSpot as chief of insights with more than 30 years of experience in the science and business of advertising effectiveness. As the former CEO of Ace Metrix, Daboll led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Recently he pioneered groundbreaking semantic analysis using NLP and AI to measure the emotional and cultural impact of video advertising. Previous to Ace Metrix, he was also the CEO of Bunchball, chief of insights at Yahoo!, and president and CEO of comScore Media Metrix.


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